Jushi: Destiny To The Moon, or Fated to Crash and Burn?

(Disclaimer: These articles are merely informational in nature, and in no way should be considered expert financial advice. As with any investment, psilocybin stocks, especially those owned by newer companies, are subject to significant fluctuations in value. Therefore, caution should always be observed when investing.)

Company: Jushi Holdings Inc.

Stock: JUSHF

Investment Risks: Moderate/High

Investment Rewards: Moderate/High

Current Price: $5.03/share

Company Background: (from website) “Jushi Holdings Inc. is a national, multi-state cannabis company developing and operating high-end retail locations, premium brands and state-of-the-art cultivation, processing and manufacturing facilities. Our platform is designed to set the new standard for a sophisticated, modern cannabis experience.” Jushi focuses on four main areas of business: retail, branding, cultivation, and marketing. 

Jushi owns facilities in Pennsylvania, IIllinois, Virginia, California, Ohio, and Massachusetts, and manufactures The Bank “ an award-winning cannabis brand,” The Lab a line of “high-quality, precision vape products,” Nira+ Medicinals, THC products “designed to meet the medical needs of cannabis patients,” and Seche, a line of flower-based cannabis products. 

Leadership: (from website)

  • Jim Cacioppo CEO, Chairman And Founder–Prior to founding Jushi, Jim spent over two decades managing the business and allocating capital in senior management positions at several large hedge funds; two of which were early stage success stories. Jim is Co- Founder and Managing Partner of One East Partners (US$2.3 billion (peak AUM)).
  • Jon Barack, President and Founder–Jon brings extensive financial and cannabis industry investing experience (both public and private) to his role as President and Founder of Jushi. Jon spent over ten years in investments at various hedge funds, including five years at One East Capital Advisors where he focused on cannabis investments. Jon earned his BA from Princeton University and his JD/MBA from NorthKimberly Bambach
  • Kimberly Bambach, Chief Financial Officer–Kimberly brings impressive financial and executive experience to her position as CFO at Jushi. Prior to joining the Jushi team, Kimberly served as CFO for a number of high growth ventured back start-ups including Bidtellect and HookLogic. Kimberly has over 25 years’ experience in management and finance for both large public and private corporations. Kimberly earned her BA from SUNY Brockport and her MBA from Pace University.western University.
  • Leonardo “Leo” Garcia-Berg, Chief Operating Officer–Leo brings vast operational experience and global supply chain management to his role at Chief Operation Officer at Jushi. Before joining Jushi, Leo served in numerous roles at Anheuser-Busch InBEV (“AB InBev”) including the roles of Global Director of Value Creation and Global Procurement Officer. 


A high-end Jushi retail space
Source: https://jushico.com/Philosophy and mission of the Company: Jushi’s website states “Our mission at Jushi is to ensure that we are producing the highest quality and most consistent cannabis across all of our markets.”  Their vision is “To create an integrated global community of wellness, mindfulness, and connections through superior retail experiences and products.” There is a spiritual underpinning to the name, Jushi, as their website indicates that “A deceased middle-aged-man, believed to be a shaman of the ancient Jushi kingdom, was buried in a grave along with 789 grams of cannabis.” 

Performance: Much like other cannabis companies, Jushi has struggled a bit with gaining market ground, falling from a high of $8.25/share in February to its current price of $5.03/share. stock invest.us states, “Given the current short-term trend, the stock is expected to fall -21.09% during the next 3 months and, with a 90% probability hold a price between $3.96 and $4.58 at the end of this 3-month period.”

However, The Motley Fool is a bit more bullish, saying, “The biggest factor that could drive Jushi’s stock to the moon before the end of the year is that its income is blowing up compared to 2020. In Q1, its quarterly revenue grew by 382.7% year over year. And if the company’s ambitions to expand its operations across a slew of state-level markets proceed as planned, it could just be getting started.” 

Final Thoughts: Priced currently at around $5.00/share, JUSHF is an affordable entry into marijuana stock investments. And given the revenue growth of the company, in conjunction with their multiple product liens and a vertical integration approach, JUSHF is worth checking out. 



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