Better Plant Sciences: Bargain or Bust in 2021?

(Disclaimer: These articles are merely informational in nature, and in no way should be considered expert financial advice. As with any investment, psilocybin stocks, especially those owned by newer companies, are subject to significant fluctuations in value. Therefore, caution should always be observed when investing.)

Company: Better Plant Sciences

Stock: VEGGF

Investment Risks: High

Investment Rewards: High 

Current Price: $.06/share

Better Plant Sciences

Company Background: According to psilocybinalpha:

On August 2020 Yield Growth Corp. announced a name change to Better Plant Sciences.

The Company has a portfolio of over 100 psilocybin formulas via its subsidiary, Flourish Mushroom Labs. 

Flourish has formed of a Company in Saint Vincent and the Grenadines, Acres Flourish Labs, which plans to construct a purpose-built laboratory for the cultivation of psilocybin mushrooms, and for R&D activities.Flourish also acquired a founding interest in Translational Life Sciences Inc., a biotechnology company seeking to develop formulas containing restricted substances (such as cannabis and psilocybin) that may have medical applications.

Based in Vancouver, BC, Better Plant Sciences’ website states that they “ . . .harnesses plant intelligence and leverages modern science to offer sustainable, plant-based products that are better for health and better for the earth.” Better Plant Sciences offers brands such as Jusu, Urban Juve and Wright & Well, and “operates Jusu Bar, a quick serve restaurant alternative in Victoria, BC, which serves up fresh, healthy, and nutritious options with a focus on Jusu cold-pressed juices.” The company also “sells plant-based personal care products, including skin care, hair care and body care as well as plant-based all-natural home cleaning products.”

The company made its foray into the psychedelic arena by partnering with its subsidiary NeonMind Biosciences Inc, which engaged in psilocybin clinical trials examining psilocybin as a potential treatment to promote weight loss.

The Director, President & CEO, Better Plant Sciences Penny White, who is also Founder and Executive Chairman of the Board of NeonMind Biosciences.

Philosophy of the Company: The mission of Better Plant Sciences is: :We believe it is possible to grow our business, one outstanding product at a time, with plant-based ingredients that have nothing to hide.” The company is guided by the following principles:

  • Seek better ingredients
  • Think future tense, then perfect it 
  • Make responsible choices

In line with their mission and philosophy Better Plant Sciences appears to have a philanthropic orientation. 

Performance: Over a year’s performance period, VEGGF has been flat, but declined from a high of $12.90/share, taking a plunge in the month of June. 

Final Thoughts: VEGGF is a penny stock with great potential and very affordable, but its past and current lack-laster performance is not inspiring. 



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